Identity redesign
Conducting market research
Defining conceptual model: vision, slogan ideas
Elaborating models: logo, slogan, colors
Testing the model perception, focus groups, on line surveys
Adjusting the model and retest
Implementing model: corporate identity materials(e-mail signatures, letterhead business cards, intranet, extranet, envelopes, brochures)
Promoting the new identity

Identity - promotional campaign
Establishing target
Identifying the communication channels (TV, radio, web, events, e-mail, direct mail etc)
Research audience data
Elaborating a combined strategy and a budget
Supervising or creating unitary materials (radio, TV, banners, promotional materials,
Monitoring feedback
Elaborating conclusions and recommendations at the end of campaign